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Blog
Practical writing on link strategy, QR campaigns and attribution.
Article
Latest blog
- 8 min read
Designing a link taxonomy your team will actually follow
A naming system that survives handover, agencies and a rebrand.
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Dynamic QR codes: what to decide before you print
Error correction, fallbacks and the swap plan for launch day.
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Attribution for offline campaigns
Connecting packaging and signage to measurable outcomes.
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